This means you lose $2 every time you sell a mug for $8. Or, you might decide to test the market and buy only 10 mugs, but then your cost jumps to $10 per mug. If you buy 500 mugs, your cost is $3 per mug, which means your profit would be $5 per mug. This might mean paying a higher per-piece price at first, but that’s better than a low per-piece price on a large order of product that doesn’t sell.įor example: you decide to sell a beer mug with your logo on it and think you can get $8 each on your merch table. Quantity: how much should you buy to start? Once you’ve decided on a product to offer, how much should you buy up front? While it’s okay to be optimistic and hope for big sales, it is wise to test the market first. Don’t allow your merch table look empty and unexciting. Replace badly performing product with new choices. Once you find a winner, stick with it don’t tinker too much with perfection. What products are they offering, and what are people picking up and buying? Also find out what hasn’t worked. You can start by talking to or observing other artists in your genre or area who are already selling merch. If you’re out of touch with your fans or haven’t been selling merch, it might be difficult to answer this question. Some items-your music on CDs or t-shirts with your artwork on them-are obvious choices, but others aren’t so clear. The following four tips can help remove some of the mystery when ordering merch and, hopefully, prevent you from making mistakes.
Or, you might be so afraid of winding up with 700 CDs (or stickers, or shirts) left over in your closet that you haven’t ordered anything. You might be tempted to jump out and make large purchases of product to place on your merch table only to find that you missed the mark. Since your goal is to increase your income, that’s an especially frustrating and disappointing result. Selling merch does require an investment, and choosing the wrong items-those that don’t end up selling-can result in money lost. Let’s start by talking about the merch itself. Unless you are bringing in big money without merch sales and don’t need any extra, read on. Take some time today-now, even-to figure out what merchandise works best for your band and your fans. The longer you procrastinate, the more income you risk losing. It’s time to stop making excuses and start making some choices. If merch sales are so crucial to the success of these big artists, why would you shrink away from adopting the concept for your own career? When done correctly, it’s entirely possible that their profit from merch sales far outweighs their cut from ticket sales.
When was the last time you went to their concert and didn’t see merchandise for sale? Never, right? That’s because these major artists understand the importance of selling merchandise. Think about the musicians you admire, the big artists who have already “made it”.
But, if you want a sustainable music career and not just an expensive hobby, you’ve got to learn to sell merch. You’re an artist and performer, not a product pitch person. It doesn’t sound thrilling, and it carries nothing close to the rush of performing on stage. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.With digital music sales declining and music streaming robbing artists of yet another income opportunity, one of the few remaining viable revenue sources for indie musicians is a merch table. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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